Black Friday is around the corner, and for many online store owners, it’s one of the most lucrative days of the year when you can onboard new customers, increase your sales, and generate more repeat orders. However, many Shopify store owners might wonder what the best products to sell on Shopify on Black Friday are. Well, we’re glad to help!You probably know that Shopify is a big platform, and over 1.75 million ecommerce stores sell their products and services on this platform regularly. Shopify reports that in 2021, Shopify store owners collectively made over $6.3 billion in worldwide sales, a 23% increase from 2020. In addition, the average cart price was $101.20, and 71% of Black Friday Cyber Monday (BFCM) purchases were made through mobile devices. To learn more about improving your conversion rates, schedule a personalized strategy call with one of our skilled conversion experts today. But first, this article will discuss eight high-demand products to help you generate more sales on Shopify this Black Friday.
How to Find the Best Products to Sell on Shopify This Black Friday Season
Finding the right product to sell on Shopify on Black Friday is undoubtedly daunting.First, there’s the over-saturated market where everyone sells the same products online. Then there’s the ever-evolving customer preference and taste to contend with. Also, you have to deal with tough market competition.However, you can still find lucrative Black Friday products to sell on Shopify and make a lot of profit. Here’s how to go about it:
Check trending products on Shopify. Looking at customer buying trends can help you find the best products to sell on Shopify during the Black Friday season. To find trending products, you’ll need to follow Reddit discussions to get hints about what consumers are looking for. Google Trends can also help you determine the number of times specific keywords are searched compared to the total search volume in different countries.
Finally, check Google Keyword Planner. Knowing what consumers search for on Google and how often they search can help you identify products with low competition and high demand.
8 Lucrative Products to Sell on Shopify This Black Friday
Some products will have more potential than others on Black Friday. So, before we dive into our list of the eight best Black Friday products to sell on Shopify, let’s discuss three characteristics of the best Black Friday products:
High perceived value: From a customer’s perspective, items with a high perceived value are worth a ton more. These include cosmetics, watches, drones, perfumes, accessories, kitchen appliances, and smart home devices. As a result, these products are lucrative to sell on Shopify on Black Friday because you can set up high discounts on them.
High-profit margin: As a Shopify store owner, your goal should be to attract as many customers as possible to generate repeat orders and boost your sales. On Black Friday, offering the best deals is one of the best ways to attract more customers. However, because the average discount for items on Black Friday is 37%, you’ll need products with higher profit margins to compete with that. The higher the profit margin, the more discount you can offer without operating at a loss.
High- or medium-ticket items: Often, consumers who aren’t in a hurry to buy certain products or don’t have the money wait for Black Friday discounts to make their purchases. This often happens with high-ticket items because they’re costly, and it happens with medium-ticket items.
Let’s now dive into the eight best Black Friday products to sell on Shopify:
1. Tablet and Mobile Cases
The phone protective case market is enormous. As of 2021, it was valued at $22.9 billion and is estimated to reach $36.29 billion in 2028. That makes selling mobile and tablet cases on Shopify during the Black Friday season a goldmine not just because phone and tablet cases are in high demand but also because they cost little to store and have a high-profit margin. However, before you prepare your Black Friday deals, you first need to determine the model of phones you’ll focus on. You could begin with phone protective cases for Samsung, iPhone, and Xiaomi Redmi.
2. Skincare Products
Smooth, spotless, and beautiful skin is a dream for many, especially women. Many will go to any length to get one, no matter the cost implications. That means there’s a high demand for skin care products. So, you can generate a lot of repeat orders and sales on Shopify by selling skin care products on Black Friday. In 2020, the market value for skincare products was $140.9 billion and is expected to increase by 4.69% by 2026. The major obstacle to selling skincare products on Shopify is stiff competition. Every other Shopify store owner is selling skincare products nowadays. Therefore, to differentiate your store and generate more sales on Black Friday, you must build a memorable brand that resonates with your target audience.
Today, more than ever, people take their health seriously, thanks to the COVID-19 pandemic. Thus, you can expect minerals and supplements to generate more sales on Black Friday. This year, for example, health and food supplement products have generated $27 billion for retailers globally, which is expected to increase by 6.45% annually.Unfortunately, legal complexities make venturing into the food and vitamin supplement industry challenging. However, if you navigate those legal complexities successfully and sell wholesome, quality products on Shopify, you’ll generate more sales, especially on Black Friday.
4. Ebooks and Print Books
Books are a great way to relax and entertain people. In fact, according to Statista, 98% of American adults read books for pleasure. Moreover, the global book market is valued at $25.71 billion. Thus, selling books on your Shopify store on Black Friday is a surefire way to attract more customers and generate more sales. In the US, book revenue increased in multiple categories, and despite an increase in digital book sales, print books remain supreme. Further, in the years to come, print books are excepted to continue driving revenue in the book market.
5. Shoes and Sneakers
We can’t talk about Shopify's best Black Friday products without mentioning shoes and sneakers.Like or hate them, shoes and sneakers are an everyday part of our lives. They have been top sellers for ages. Even during the COVID-19 pandemic, when we stayed indoors, shoe sales never declined.Thus, if you’re looking to generate more sales and repeat purchases on your ecommerce store this Black Friday, you should offer enticing shoes and sneakers deals.
Computers are another one of the most lucrative products to sell on Shopify on Black Friday. Since the computer market is projected to be valued at $505.45 billion by 2025, you can generate more sales by selling these high-demand and high-profit margin products on Black Friday at your Shopify store. The keyword “computers” generates 2.24 million searches every month. It’s challenging for consumers to find what they’re looking for because there are many types of computers, so selling computers offers you an excellent opportunity to solve consumer problems once you nail down a niche market. For instance, parents buying a laptop for home use will have different requirements than gamers purchasing gaming computers. So, to generate more sales this Black Friday on your Shopify store, determine your target audience and create landing pages on your site specifically for those customers.
7. Pet Carriers and Crate Accessories
Pet carriers and crate accessories sales have exploded in the last few months on Shopify. This trend will continue as people travel with their pets again. As a result, the pet carrier industry is expected to reach $851.5 million by 2028, with an annual growth rate of 3.95%. You can sell various pet carriers on Black Friday on your Shopify website because these products generate ample monthly search volume. However, to generate more sales, you should leverage Google shopping and social media to send qualified traffic to your Shopify website.
8. Household Cleaning Supplies
At the end of 2021, household cleaning supplies experienced massive growth, and this trend will continue. The household cleaning supplies revenue is projected to rise to $334.16 billion by 2029. So, household cleaning supplies are not trending products you should miss on your Shopify store this Black Friday. Unfortunately, competition is stiff in this niche market, with retailers like Amazon, Target, and Walmart taking up a significant market share. However, they all target older demographics with a lot of disposable income, giving you a unique selling opportunity.
Prepared or not, Black Friday is beckoning, and it could be a huge turning point for your conversion rates and sales. So ensure you optimize your website and offer the best deals to take advantage of the increase in traffic and sales. Ensure you have plenty of stock, your products are well-priced and discounted, and leverage successful digital marketing strategies to attract the right customers.For more tips on how to drive more web visitors to your ecommerce site, schedule a strategy call with one of our experienced conversion specialists today.