There's a fine balance between doing pop-ups correctly and making them annoying for your customers—add too many of them, and you run the risk of making your visitors annoyed.But if you do it just right, they are proven to increase conversions on your product page, too. For pop-ups to be effective, you'll need to know how many pop-ups to use—and perhaps more crucially, which ones work best.PS: If you need help with setting up pop-ups for your product page, feel free to reach out to us by using your strategy call with Ampry.
The Appeal of Pop-ups - Why They Can Be Effective
If you're wondering whether pop-ups are still viable for e-commerce, then you have a valid point.For many years, pop-ups were seen as intrusive and were often used in a very spammy way. This caused many people to develop what is known as "pop-up blindness."In addition, the intrusive nature of pop-ups caused people to use pop-up blockers which rendered your pop-ups completely ineffective. But the good news is that pop-ups have come a long way since then and can be much more effective when used correctly.Pop-ups are now much more sophisticated than they used to be. And, when done correctly, they can be helpful for the user.Pop-ups have been shown to increase conversion rates by up to 10%. That's a significant increase that is worth considering if you're looking for ways to improve your product page conversion rate.In addition, pop-ups add value to your site. They can provide the user with information that they might not have otherwise been able to get.For example, you can use a pop-up to:- Offer a discount code- Provide free shipping- Give away a freebieAll of these things are valuable to the user and can help increase conversions on your product page.
What a Homepage Needs
There are a few key things that your homepage needs for pop-ups to be effective.First, you need to have a strong headline. This will be the text that appears in the pop-up. Your headline should be clear and concise. It should tell the user what they will get by signing up for your email list or taking advantage of your offer.In addition, your headline should be attention-grabbing. You want people to see it and feel compelled to take action. Your headline is one of the most important elements of your pop-up so make sure you spend some time crafting it carefully.Second, you need to have an image that supports your offer. This could be an image of the product you're giving away or an image that represents your brand. The key here is to make sure the image is high quality and supports the offer you're making.Third, you need to have a clear call-to-action (CTA). This is the text that tells the user what they need to do to take advantage of your offer. Your CTA should be clear and concise. It should be easy for the user to understand what they need to do!Finally, you need to have a strong value proposition. This is what will convince the user to sign up for your email list or take advantage of your offer. Your value proposition should be clear and concise. It should be something that would appeal to your target audience.These are all the elements that make for an effective and engaging homepage where pop-ups can be extremely effective.
Types of Pop-ups You Can Use
There are many different pop-ups that you can use on your product page. The key is to choose the right pop-up for your offer and your target audience.Here are some of the most popular types of pop-ups:
These are pop-ups that appear in a lightbox on the page. They can be triggered by clicking on a link or button, or they can appear automatically when the page loads.Most commonly, lightbox pop-ups are used to collect your visitors' emails to help you grow your email list. Often, they appear as soon as you enter a webpage so that you can either fill the pop-up with your details or be a part of the subscribers' list.These pop-ups can also be used for many different purposes. They work well because they grab the attention of your visitor without being too intrusive or annoying while also being effective at making your customer interested.
Yes/No or Yes/Yes
Another popular type of pop-up is the yes/no or yes/yes pop-up. These are pop-ups that ask the user a question and then give them two options to choose from.The most common use for these pop-ups is to offer a discount code or free shipping if the user agrees to subscribe to your email list. If done correctly, they can be effective at making your customer interested.But for these pop-ups to be effective, you'll also need good copy to grab your user's attention. For example, many companies offer witty options with this type of pop-up, making them simply irresistible because they're so persuasive.
You can also use pop-ups to offer discounts while the customer is shopping on your page. You can do this by creating a pop-up that appears when the user is about to leave your page or by offering a discount code for subscribing to your email list.Or, you can add this type of pop-up when your customer is still shopping to get them to buy more items from you.This can be an effective way to increase conversions as it gives the customer one last chance to take advantage of your offer before they leave or make their final purchase on your site.And of course, who doesn't want discounts?
Another interesting type of pop-up is the gamified pop-up. They stay clear from the standard pop-up structure because they're fun and offer the customer an interesting way to engage with the pop-up.You can use these pop-ups to offer discounts, free shipping, or even a chance to win a prize. This type of pop-up can be effective because it's different and stands out from the rest. Plus, it's a great way to get your customer's attention and interest.
Floating bar pop-ups will appear at the top or bottom of your screen and stay there as you scroll. This type of pop-up is effective because it's visible no matter where the user is on your page.You can use floating bar pop-ups to collect emails, offer discounts, or promote a new product. They're also great for social media follow buttons so that your visitors can connect with you on social media.This type of pop-up is simple and effective, and it's a great way to make sure that your offer is seen by the customer.
Exit pop-ups appear when the user is about to leave your page. They can be triggered by the cursor moving towards the close button or by trying to click on a link to another page.The most common use for exit pop-ups is to offer a discount or free shipping to get the user to stay on your page. They can be effective because they give the customer one last chance to take advantage of your offer before they leave.There are tons of pop-ups you can use on your product page - we've listed just some of the most common ones that work best for most users when it comes to product pages.You can use one or several of these for increasing your conversions on your product page. Which ones you'll choose will depend on:
Your personal preference
How they fit with your site and product page
Designing Effective Pop-ups - Tips and Tricks
So now that you know what the best types of pop-ups for your product page are, let's take a look at some of the best practices to follow when using pop-ups on your page.There's a fine line between pop-ups being welcome or intrusive on your site. But do them correctly and you'll increase your conversion rates massively with ease.Here are some good tips and tricks to follow when using pop-ups on your product page.
Don't be spammy! The number one rule of pop-ups is not to be spammy. pop-ups that are intrusive, irrelevant, and too frequent will only serve to annoy your users and turn them away from your site.
Make sure your offer is irresistible. Your pop-up's offer needs to be something that your users will find too good to refuse. Whether it's a discount, free shipping, or a chance to win a prize, make sure it's something that will entice them to stay on your page.
Use quality and interesting images and videos. Pop-ups with images and videos are more eye-catching and effective than those without.
Don't promote JUST discounts. Pop-ups that only promote discounts can come across as cheap and not worth the user's time. Instead, try to include other offers such as free shipping, a chance to win a prize or something else that will interest them.
Make sure that pop-ups feel natural and represent your brand voice.
These are just some of the helpful tips and tricks to follow when using pop-ups on your product page. If you need help setting up more effective pop-ups for your product page, feel free to reach out to Ampry by scheduling a strategy call, where we'll discuss how to use pop-ups specifically for your site based on your needs.