How to Set Up Meta Pixel Codes

June 9, 2022
Written by Ampry

Meta Pixel Codes bring you essential insights about ads run through Facebook, Instagram, and other connected platforms. A Meta Pixel is essentially a data-gathering tool that will provide you with data so that you can optimize your ads and make them more efficient.The process of adding Meta Pixel codes might sound intimidating, but if you follow these steps, it should be a piece of cake.

What is a Meta Pixel (Meta Pixel)?

Meta Pixel is essentially a piece of code that you insert into your website’s base code. There, it will collect data from your site visitors that you can then use for different purposes.Pixel is designed for developers and marketers looking for ways to improve their websites and make Facebook/Instagram/etc. ads more efficient.Some of the key pieces of information that Pixel provides include:

  • Purchase completion
  • Lead information
  • Registration, add to cart, add to wishlist, and other types of information
  • Tracks conversions

The goal of Meta Pixel is to increase conversions of your ads and your website. You can ensure this by ensuring that your ads are getting shown to the right people. This, in turn, allows your ads to be more effective since they are reaching the correct type of audience.Another benefit of using Meta Pixel is that you can measure the results of your ads. You’ll find some crucial information about your ads, such as conversion rates, sales resulting from the ads, and more.

How Meta Pixel Works

Meta Pixel sets up cookies that track your Facebook ads. With the help of these cookies, Facebook then delivers insights about your campaigns. The first step you need to take is to install a Pixel on your website. This will enable cookie tracking, which will give Meta Pixel the information needed to help you improve your campaign.Conversion tracking is a vital first step in turning website visitors into customers. Cookies allow you to see which users open your ads and interact with them so that you can retarget them, target the right audience for you, and make sure your ads perform as well as they should. For instance, Pixel will help you see which users interact with your website. This will give you a chance to target those users more efficiently in the future and give you a higher chance of a conversion.Additionally, Meta Pixel will help you learn more about your potential customer and their desires. You’ll see what type of users are interested in your products and with this information, you can then customize your ads so that they are better suited to your audience.Lastly, Meta Pixel is useful when you want to see what actions users take when they interact with your site. Pixel calls these actions “events.” Some of the most common events that Pixel tracks are purchases, leads, complete registrations, and other types of interactions that users make with your ads.Meta Pixel is a highly effective way to combat abandoned carts and lower conversion rates.

How to Set Up Meta Pixel

So now that you (hopefully) know what Meta Pixel is and how it works, it’s time to take action and make it work on your website.The process is fairly simple and most marketers should be able to complete this process themselves. However, you can also consider getting some help from us. Simply follow these steps to set up Meta Pixel.

Step 1: Create a Pixel

The first and most crucial step will be, well, to create a Pixel. Head to Facebook Events Manager > click on Connect a Data Source > Web>Get Started.This will now create a Meta Pixel for your website. You’ll be able to add it to your website later on-but first, you’ll need to enter some details about the Pixel itself to find it more easily.Once you create a Pixel on your website, it will start tracking the data that it receives from cookies that are placed on your site. After this first stage, you will be able to receive data about your site that you’ll be able to use to your advantage.

Step 2: Add Info About Your Pixel

In the next step of the process of setting up Meta Pixel, you’ll need to add some information about the Pixel you’re about to create. The two pieces of information that you’ll need to enter here are:

  • Name of your Pixel
  • Address of your website (optional)

The first step will be to name your Pixel. Here, you can use almost any name you want for the Pixel, as long as you can remember it and it makes sense to you. You’ll find all the information that your Pixel collects here, as you’ll be able to see the data and the stats that it collects under this name.The name of your Pixel should represent the campaign that you’re looking to complete rather than your business. Remember, you only get to use one Pixel for each ad account, so take some time to think about the name.The next step in the process is optional - you can add the URL of your website to allow Pixel to make some checks on your site. Namely, Pixel will check whether your site was set up using some of the third-party tools that are connected to Pixel such as WordPress, Shopify, or Squarespace.Once you’re ready to proceed to the next step, click on Continue.

Step 3: Install Pixel on Your Website

Once you’re set up your Pixel, it’s time to add it to your website. The simple process of doing this is to add the code to your site, although this might seem too complicated for some people.In this step, you’ll have two options to add Pixel to your website:

  • By adding the pixel code to your website manually
  • By choosing a partner integration, which will add pixel to your site automatically

If you select the second option, then Pixel should be added to your site automatically. However, if you choose to add the code to your site manually, you might need some technical knowledge to complete the process.To add the code to your site manually, click on Install code manually.Then, copy the base code provided to you in the next step. You can do so by clicking on the green button that says “Copy Code.”Next, you’ll need to paste this piece of code into your website’s code. You will need to place this code about the <head> tag of your website’s code. Simply save the code once you’re pasting your code to your website. Now, Pixel should be set up on your website, but there’s still some work left.You can enable Automatic Advanced Matching in the next step. This will track your conversions more accurately.

Step 4: Set Up Events and Confirm Pixel is Working

Last but not least, you’ll need to set up your Meta Pixel completely by setting up events on your website. You can add events to your Pixel by clicking on Open Event Setup Tool. There, you can then enter the information about the events that you want to track. All of this can be set up in Facebook Events Manager.Click on Open Event Setup Tool, and then go to Settings. Under this panel, you can customize the events that Pixel will work in. Here, you’ll need to add the URL of your website. Once you’re ready to complete the setup, click on Review and confirm if you’re happy with your changes.Lastly, you can check whether Pixel is working on your website by adding the Meta Pixel Helper add-on for your browser. If you open up this add-on, it should start showing your custom events; this will confirm that your Pixel is indeed working.

How to Make Full Use of Meta Pixel

Now that you’ve set up Meta Pixel, it’s time to start using its full capabilities so that you can use this tool to its full capability.You will want to use this tool to target the right audience, so recognizing what audience is viewing your ads is your best bet. By collecting data from this tool, you can then tailor your campaign and make it more efficient. This process will take some time and effort, but it can be massively beneficial to your marketing efforts.If you’re still left confused about how to set up Meta Pixel and use it, schedule a strategy call with Ampry and find some help. We have experts and professionals with plenty of experience using Meta Pixels who would gladly help you out.

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