It used to be relatively easy to start an ecommerce site. If you were a content creator, you'd use Wix. And if you wanted to sell products online, you’d need to use Shopify. But as more website builders emerge, each with better features than the other, it has become daunting for those who want to venture into the ecommerce world.Initially, Wix was meant for individuals and small businesses, not online sellers. But in recent years, it has added brilliant ecommerce features, allowing it to compete with website builders like Weebly, BigCommerce, Squarespace, WooCommerce, and Shopify. This article will discuss step-by-step instructions on how to start selling on this platform, especially if you’re just venturing into the online business world. To find out how Ampry can help you optimize your ecommerce store to generate more sales, schedule a customized strategy call with our reputable conversion experts today.
What’s Wix?
Wix is a cloud-based site builder that features design and hosting services. Its 500+ ready-made templates and user-friendly drag-and-drop tools can help you set up your ecommerce website without FTP or coding knowledge. Wix speeds up the web development process, offering you the creativity and freedom to build the online store you want. It features standout features like ecommerce tools, online storage for your website assets, title animations, mobile apps, video backgrounds, and a free service tier. It’s the ideal platform for small and medium-sized ecommerce businesses. It’s available in over 17 languages and has over 200 million users globally.(Wondering which is better, Wix or Shopify?)
What’s the Cost of Selling on Wix?
Wix features a free plan with limited functionality. You can sell anything with this plan or even connect a domain; however, it features some hard-to-avoid ads. But it gives an excellent opportunity to check the platform and try it out.To use Wix’s advanced features like ecommerce tools, you must subscribe to the premium plan. In the USA, Wix's premium plans are divided into “Enterprise,” “Business and Ecommerce,” and “Website.” If you’re outside the USA, the pricing structure is the same; however, the names of the plans are different.The pricing for Website plans is as follows:
- The Connect Domain plan starts at $4.50 per month. Unfortunately, this plan isn’t available in every country.
- The Combo plan starts at $16/month.
- The Unlimited plan starts at $22/month.
- The Pro plan costs $27 per month.
- Finally, the VIP plan starts at $45 per month.
The pricing for Wix Business and Ecommerce plans is as follows:
- $27 per month for the Business Basic plan. This plan is perfect for digital and physical products.
- $32 per month for the Business Unlimited plan. This plan is ideal for online businesses with advanced ecommerce features like dropshipping and tax calculators.
- $59 per month for the Business VIP plan with more storage and fast VIP support.
Wix Enterprise features custom pricing, which starts at $500/month, although the price varies depending on your location.
What Are the Benefits of Selling on Wix?
It’s relatively easy to integrate Wix with your favorite apps. The Wix App Market has all the tools and apps you can think of. So anytime you feel like Wix is missing something, just search for the tool or app you need on the app market. Wix is perfect for non-designers looking to set up attractive and professional websites. That’s because Wix’s web editor is easy enough for anyone, even if you’re new to creating websites. Starting an online business is expensive and complex enough. So finding a platform with pre-built tools and apps to ease the process is a massive win!Wix has various apps and tools like:
- Print-on-demand and dropshipping apps
- Point of sale solutions
- Over 50 payment solutions for your customers to choose from
Also, it’s advanced enough to allow you to grow your online business past the beginning phase, making it a highly flexible platform for ecommerce stores.
Start Selling on Wix Today With 7 Simple Steps
If you’re sure that Wix is a great platform to sell your products or services, here are seven steps to help you set up your website and sell to new customers.
1. Create a Wix Account
To create a Wix account, you’ll need a valid email address. After verifying your email address, Wix will then ask you what type of website you want to create. If you're going to sell products on Wix, choose Online Store. You’ll also need to specify the kind of online store you want to set up. However, if your niche isn’t on the drop-down options, you need not worry because you can personalize everything later. Also, you’ll need to add your store’s name.In addition, you’ll need to choose the features you want to add to your ecommerce site, including forms, chat, and forum.
2. Choose How You Want to Create Your Ecommerce Site
Once you’re through the first step, you’ll need to choose how you want to create your site. Here, you can opt to edit one of Wix’s attractive and professional templates or let an AI designer build one for you.If you decide to edit a template, you’ll gain access to an expansive library of template options. However, if you opt to go with Wix ADI, you’ll need to answer a few questions to automatically get a website designed for you. For instance, you’ll need to add your logo, business name, email address, physical address, phone number, and any social accounts you may have, particularly if your business already exists. Also, you’ll need to choose a theme. These are colors and fonts the ADI tool will use to design your site. After choosing a theme, you’ll need to choose a homepage design option. Next, you’ll need to add pages, like About Us or Contact Page, to your website. After that, you can preview your website, and if you like how it looks, you can publish it.
3. Edit Your Website’s Design
Wix is a user-friendly and intuitive web builder that allows you to personalize each aspect of your web pages. It also allows you to add new pages, change fonts, colors, and animations, manage apps, and preview your online store. Wix also features an extensive help section to help you, especially if you’re having difficulties with any aspect of the web builder.
4. Pick the Right Pricing Plan for Your Online Store
Every Wix pricing plan except the Connect Domain plan features a free domain for 12 months. The Connect Domain plan allows you to connect to an existing domain you own.But because you’re setting up an ecommerce site, you need to go to the Business and Ecommerce pricing plans tab. These plans have the features you need to run an ecommerce store, including unlimited products, secure online payments, and multiple currencies. Also, some plans feature premium versions of essential apps, like product reviews by Kudobuzz. While you can use these apps without choosing higher plans, you may need to pay for separate subscriptions.
5. Add Products
You can’t start selling on Wix without adding the products you want to sell. Adding products on Wix largely depends on where your products are from. If you’re dropshipping, you can add products to your site using whatever dropshipping tool you pick. However, if you plan to sell your products, you can do that from Wix's Products Page.To add products on the Products page, you’ll have to start from the Wix web editor and then:
- Click on the "Manage Tab" at the top, and select "Store." Your ecommerce store dashboard will appear.
- Then, click the "Add a Product" tab on the setup wizard.
- Next, click "Add New Product" and choose from a Physical Product or Digital File.
- Personalize your product. Here, you can name your product, add videos and images, set the price, write a product description, and set up your shipping info and inventory.
Add as many products as you wish. (Wondering what to sell on Amazon?)
6. Set Up Payment Options
If you don’t add a payment option, customers won’t be able to pay you. Wix shows a warning anytime you add a product without payment options. You only need to click on the "Add Payment Method" to fix this issue.When you set up payment methods, ensure your business location is accurate. Because if you add the wrong country, customers will wind up paying you with the wrong currency. Wix accepts credit and debit payments. It also accepts other payment methods like PayPal and SEPA.After setting up payment methods, you also need to select the regions you want to ship to. Here, you can add different shipping rules for each destination—for example, you can offer free domestic shipping, and international shipping can depend on the total order price or weight.
7. Hit the Publish Button to Start Selling on Wix
Have you customized your web pages to your liking? Are all your payment methods and products set up? If so, hit the publish button on Wix Editor to start selling your products on Wix. While Rome wasn’t built in one day, you can set up your ecommerce website on Wix and start selling your products in a day. That's because Wix offers all the tools and apps you need to set up your online store as quickly as possible, including payments and inventory management tools. For tips on how to optimize your Wix store to generate more sales, schedule a personalized strategy call with our experienced conversion experts. Our conversion experts will guide you in delivering customized web experiences to convert more web visitors into paying customers.