The Chosen Turned Cart Abandoners into Instant Customers

July 22, 2022
Written by Ampry


The first-ever multi-season series about the life of Jesus Christ, the free show that tens of millions of people won't stop talking about.


The Chosen is 100% self-funded. It's a big feat to fund a multi-million dollar show. They had launched an online merchandise store, but they needed to close sales.


Ampry's team created a dynamic shipping bar at the top. That means whenever a user would add an item to their cart, the top bar would update and say, "You are $X away from free shipping." This nudged users to add another product (or two!) to their cart.


The dynamic bar increased The Chosen's average order value from $43 to $62. That's an increase of $19/sale, which pulled in hundreds of thousands of dollars.

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